Raddi Graffiti

What we routinely throw away can be seen by some as a source of wealth.

RADDI is the Hindi word for recyclable waste.
RADDI collectors and dealers all over India buy up paper RADDI from printing presses, offices and factories, homes and schools. After the wastes are sorted and graded, they are sold for re-use,

In a celebration of this recycling effort, we have based this range of writing papers, pad, memos, notebooks and stationery on the use of all kinds of visually interesting discarded papers.